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The Lengths We’ve Gone to Answer Nature’s Call

It’s a topic we’re rightly embarrassed to talk about: the strange places we’ve used to…

  • November 27, 2017

It’s a topic we’re rightly embarrassed to talk about: the strange places we’ve used to relieve ourselves when nature’s call turns into a persistent scream.

Behind the bushes? In the men’s room because the line for the women’s restroom was too long? These are just some of the things we’ve resorted to doing just to get relief.

And as U.S. drugmaker Astellas points out, the problem only gets worse for women with symptoms of overactive bladder.

Dealing with OAB symptoms of urgency, frequency and leakage can be difficult; talking about them even more so, the company points out.

A Particular Problem for 46 million US Adults

Approximately 46 million US adults 40 years and older experience OAB symptoms at least sometimes, yet only about 1 in 8 women actually seek treatment.

Through its “Stop Stalling” campaign, Astellas encourages women to put aside their embarrassment and speak to their doctors about their bladder health.

In a nationwide survey, the company found that:

  • Eighty-six percent of respondents have peed somewhere other than a bathroom
  • About 20% have peed behind the bushes
  • Nearly half have used the men’s bathroom when the women’s bathroom line was too long (49%).

“November is Bladder Health Month, so what better time to stop stalling and start a conversation about OAB symptoms than now?” said Ekene Enemchukwu, MD, MPH, a practicing urologist. “In my practice, I find women who think peeing frequently and urgently is just a natural part of aging, when in reality it may be signs of a condition that could be managed with a doctor’s help.”

Astellas created Stop Stalling to educate, empower and motivate women to recognize OAB symptoms and take action by talking to their doctors.

Since conversations about bladder health can be uncomfortable, the program incorporates subtle humor to break down barriers and get women talking.

Embarrassing or not, it’s good to know there are treatments available.

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