Preliminary data suggests that Black Friday shopping numbers were a bit of a disappointment for stores. However, Giving Tuesday numbers are breaking records.
Blackbaud reports online giving was up 28% with more than $60.9 million in online donations
Giving Is Good
Blackbaud, a cloud software company powering social good, , processed more than $60.9 million from over 7,200 organizations receiving donations this year. Online donations were up again for the sixth year running at 28% this year.
“In this year of unprecedented disasters, it’s humbling to see how many organizations mobilized armies of volunteers, served hot meals, rebuilt homes, provided shelter, rescued people and pets, and stood up for victims in need wherever and whenever they were needed,” said Rachel Hutchisson, Blackbaud’s vice president of corporate citizenship and Philanthropy.
#GivingTuesday Donations Grew in 2017
- #GivingTuesday online giving grew by 500% since its creation in 2012
- Online giving has jumped by 28% since 2016
- Online donation volume grew by 20% compared to 2016
- 8% more social good organizations received an online donation on #GivingTuesday 2017 compared to 2016
Technology Continues to Drive #GivingTuesday’s Success
- Online average gift amounts exceeded $134
- About 26% of online donations were made from a mobile device
It will be some weeks before final numbers are in, but for now it seems like the giving trend may be beating the “buying for me” trend this year. That would be a welcome development.