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Jobs in Advertising and Marketing

Looking for a job in advertising and marketing next year? The chances should be at…

  • January 1, 2018

Looking for a job in advertising and marketing next year? The chances should be at least as good as they were in 2017.

According to new research from staffing firm The Creative Group, the demand for creative talent is expected to remain fairly stable in the first half of 2018.

Five percent of advertising and marketing executives surveyed plan to expand their teams. The majority (78%) anticipate maintaining staff levels and hiring primarily to fill vacated roles.

In addition, 53% of executives said it’s challenging to find creative professionals today, up from 45% six months ago.

“At the beginning of the year, budgets have been approved and creative and marketing teams are adding staff to support new campaigns that will drive business growth,” said Diane Domeyer, executive director of The Creative Group.

“A priority for many companies is using data to deliver personalized experiences throughout the customer journey. Finding people with experience in this area is a challenge, as they’re in high demand and short supply,” Domeyer said.

Here Are the Skills Most in Demand

Executives who plan to add staff cited the greatest need for people with expertise in content marketing, brand/product management and digital marketing. But the research shows companies will be recruiting for a range of specialties in the first half of 2018.

Domeyer added, “When adding creative and marketing staff, hiring managers want people with experience developing and executing innovative digital strategies. Positions like content strategist, marketing analytics manager and user experience researcher are in strong demand.”

The Good News

To win over potential hires, some companies are increasing salaries. In a separate survey from The Creative Group, more than half of advertising and marketing executives (57%) said they are at least somewhat willing to negotiate compensation when extending a job offer to a top candidate.

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