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A Majority of Women Own at Least 10 Lipsticks, According to QVC

The average American woman is well-equipped with lipstick, according to a new report from retailer…

  • September 1, 2018

The average American woman is well-equipped with lipstick, according to a new report from retailer QVC.

QVC are experts: During the company’s 32-year history, 28 tons of lip products have been purchased, and over 1 million lip products were sold in 2017 alone.

The company recently surveyed over 500 female customers to learn more about their lipstick habits and preferences.

It found that 76% of women surveyed started to wear lipstick before the age of 20.

“It is no surprise that lipstick becomes an important part of a woman’s beauty routine at a young age,” said Rob Robillard, Vice President of Integrated Beauty for QVC, HSN and zulily. “A little lipstick can truly make a big difference. It’s easy to use and experiment with, and it has the ability to completely transform how you look and feel. For example, while our survey uncovered that a red lip is still the most intimidating to women, it can be a very bold, powerful color that can give a quick boost of confidence.”

The majority of women own at least 10 lipsticks at any given time and are willing to spend up to $20 on a lipstick purchase.

According to Simmons Connect, over a quarter of QVC customers use lipstick or lip gloss more than once a day.

When it comes to choosing a lip product, the most important factor is quality, followed by no testing on animals, price, product ingredients and lastly, the brand.

Find out more at www.qvc.com.

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