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U.S. Postal Service Releases Hot Wheels’ 50th Anniversary Stamp

In celebration of Hot Wheels’ 50th Anniversary, the U.S. Postal Service today issued a pane…

  • October 16, 2018

In celebration of Hot Wheels’ 50th Anniversary, the U.S. Postal Service today issued a pane of 20 Forever stamps showcasing some of the classic Mattel toy car’s most outrageous designs.

The stamps were issued during the Goodguys 26th Summit Racing Lone Star Nationals at Texas Motor Speedway.

Arranged in diagonal rows, the 20 stamps showcase photographer Len Rizzi’s images of 10 Hot Wheels cars — two of each design — speeding along the recognizable bright orange track.

Each stamp features the name of the vehicle shown in one of the top corners and the words “USA” and “Forever” in one of the bottom corners. The well-known Hot Wheels logo appears in the top right corner of the pane. The back of the pane displays the Hot Wheels’ 50th anniversary logo.

Some of the Hot Wheels cars depicted include:

  • The aptly named Purple Passion (1990), a super sleek metallic purple and green model. The car remains a favorite of collectors.
  • Perfect for Halloween, the spooky Rigor Motor (1994) is a coffin-shaped hot rod that is powered by a huge engine adorned with two skulls.
  • A spectacularly powerful version of a classic muscle car, the Rodger Dodger (1974) has a giant engine bursting out of its hood.
  • The Twin Mill (1969) is one of the most iconic Hot Wheels cars of all-time. The speed machine features dual big-block engines.
  • The distinctive Bone Shaker (2006) is a hot rod with a fierce-looking skull for a grille. The car has a massive short-block engine made to rattle your bones.
  • The HW40 (2008), a car introduced to celebrate the 40th anniversary of Hot Wheels, features a jet turbine engine. The space-age vehicle features a futuristic glass hood.
  • The original surfboard-toting Deora (1968) was included in the first Hot Wheels line. The souped up Deora II, showcased on the stamp, came out in 2000.
  • The Sharkruiser (1987) is a carnivore on wheels. The completely unique design features fins, a tail, a sharp-toothed grille and a roaring V8 engine.

Customers may purchase stamps and other philatelic products through the Postal Store at usps.com/shop, by calling 800-STAMP24 (800-782-6724), by mail through USA Philatelic, or at Post Office locations nationwide. Forever stamps will always be equal in value to the current First-Class Mail 1-ounce price.

Hot Wheels was born when Mattel co-founder Elliot Handler challenged his design team — which included a General Motors car designer and a rocket scientist — to create a toy car that was cooler and performed better than anything on the market.

Mattel soon introduced its bright orange tracks, which provided children unlimited ways to test out stunts and racing skills. The Hot Wheels toy line expanded rapidly.

Since the inception of Hot Wheels, Mattel has produced thousands of varieties of cars. In 2011, Hot Wheels was inducted into the National Toy Hall of Fame.

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