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The Average New Vehicle Now Costs $36,978

The estimated average transaction price for light vehicles in the United States was $36,978 in November 2018, according to the…

  • December 21, 2018

The estimated average transaction price for light vehicles in the United States was $36,978 in November 2018, according to the analysts at Kelley Blue Book.

New-vehicle prices increased by $769 (up 2.1 percent) from November 2017, while remaining flat (down 0.1 percent) from last month.

“There were mixed average transaction price results among automakers in November 2018, even though the industry average did rise 2 percent,” said Tim Fleming, analyst for Kelley Blue Book. “Much of the growth took place in the pickup truck and mid- to full-size SUV segments, highlighting affordability concerns in more mainstream small SUV and car categories.”

Fiat Chrysler climbed most out of the major manufacturers at nearly 5 percent, helped by the RAM brand and its new 1500 pickup, which was up nearly 8 percent.

Jeep, the top-selling brand for Fiat Chrysler, increased by 2 percent, led by the new Wrangler, which rose 10 percent. Dodge was flat, while Chrysler was up 2 percent, thanks to a higher sales mix of the Pacifica Hybrid.

Also among the top performing automakers, Subaru’s average transaction prices rose a solid 4 percent in November 2018, with the redesigned Crosstrek improving the most at 7 percent.

The all-new Ascent SUV also provided a nice lift for the brand as it transacted close to $40,000. In addition, the redesigned Forester posted a 2 percent improvement year-over-year.

Find out more at www.kbb.com.

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