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“I’ll Turn Down My Own Lights, Thank You”

Research from Parks Associates reveals 49% of U.S. broadband households are willing to adjust their lights during peak…

  • February 17, 2019

Research from Parks Associates reveals 49% of U.S. broadband households are willing to adjust their lights during peak energy consumption periods, but only 29% of all households are willing to allow a utility or manufacturer to make adjustments automatically.

Parks Associates’ 10th-annual Smart Energy Summit: Engaging the Consumer will address new strategies to drive consumer adoption of smart energy and control solutions that make it simple for households to save energy.  The event will take place February 19-21 at the Omni Austin Hotel Downtown in Austin, Texas.

“Consumers don’t like the concept of someone else controlling their household devices, which is inhibiting wider adoption of energy programs,” said Elizabeth Parks, President, Parks Associates. “Smart home solutions offer utilities and energy providers an opportunity to save energy and also promote a stronger relationship with their customers, to build trust that TOU and load control programs won’t inconvenience them or cause them to lose control of their home.”

People like the idea of a smart home. They just don’t want the smart home getting too pushy.

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