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The 10 Coolest New Cars Under $20,000, According to KBB

While the average new car on the road today costs nearly $37,000, there are still plenty…

  • June 2, 2019

While the average new car on the road today costs nearly $37,000, there are still plenty of vehicle options available at a more affordable price that don’t sacrifice comfort and style.

The expert editors at Kelley Blue Book name the 10 Coolest New Cars Under $20,000 for 2019, proving you can find a dynamic and less expensive vehicle that still turns heads. The 2019 Kia Soul takes the No. 1 spot on this year’s list.

Here’s the complete list of 2019 cars:

Kia Soul

Toyota Corolla Hatchback

Honda Civic

Hyundai Kona

Hyundai Veloster

Volkswagen Golf

Nissan Kicks

Subaru Impreza

Honda Fit

Volkswagen Jetta

“Stylish designs, affordable price points, and loaded with technology and safety features – this year’s Coolest Cars check all the boxes for today’s car shoppers,” said Michael Harley, executive editor for Kelley Blue Book. “With functional and fashionable looks inside and out, the Kia Soul tops this year’s list with its alluring combination of bold style, SUV-like versatility, practicality, and low ownership costs.”

Two longstanding criteria – that the vehicle is both fun to drive and fun to own – are critical among the deciding factors of what Kelley Blue Book editors freely admit is a very subjective “cool factor,” which is also the over-arching No. 1 criterion for a vehicle to place on this list.

Each vehicle is available for purchase starting at $20,000 or less, using Kelley Blue Book’s exclusive Fair Purchase Price as the yardstick.

See’s full coverage of the 10 Coolest New Cars Under $20,000 for 2019, including full editorial comments about each model, pricing details, vehicle photography, inventory and more, at