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Most U.S. Adults Favor Lowering Nicotine Levels in Cigarettes to Make Them Less Addictive, CDC Survey Finds

A report by the Centers for Disease Control and Prevention (CDC) that found 8 out of 10…

  • July 30, 2019

A report by the Centers for Disease Control and Prevention (CDC) that found 8 out of 10 adults in the United States are in favor of lowering nicotine levels in cigarettes.

22nd Century Group, Inc., a plant biotechnology company that specializes in tobacco harm reduction, is highlighting the publication of the report.

In a nationally representative survey conducted in 2018, which assessed adults’ attitudes toward regulating nicotine levels in cigarettes in the U.S., an overwhelming majority of adults favored requiring cigarette makers to lower the nicotine levels in cigarettes to make them less addictive.

This high level of endorsement was also seen in the survey among consumers of tobacco products, including 80% of cigarette smokers and 84% of former smokers.

Significantly, this high level of favorability was consistent across all assessed sociodemographic factors in the survey, including sex, age, income, education, and race/ethnicity.

The CDC survey results reflect broad support for very low nicotine content (VLNC) cigarettes.

22nd Century’s proprietary VLNC cigarettes – with a proposed brand name of VLN and a target concentration of 0.5 mg nicotine per gram tobacco – fall squarely within the nicotine range that public health officials have publicly advocated to be mandated by the U.S. Food and Drug Administration (FDA).

The company has submitted its proprietary VLNC cigarettes to the FDA under a Modified Risk Tobacco Product (MRTP) application and the approval by the FDA of such MRTP application could result in 22nd Century’s VLNC cigarettes serving as a powerful tool and precedent in support of the FDA’s proposed new rule that will require all combustible cigarettes sold in the United States to contain only minimally or non-addictive levels of nicotine.

22nd Century’s proprietary VLNC tobacco cigarettes contain 95% less nicotine than conventional cigarettes and make feasible the FDA’s bold nicotine strategy.

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