Skip nav to main content.

Survey Shows Dramatic Shift from Cable to Streaming Services

Greater numbers of people are cutting the cable these days, as the trend accelerates, according…

  • August 28, 2019

Greater numbers of people are cutting the cable these days, as the trend accelerates, according to a report from digital advertising and marketing agency Colling Media.

Key findings of the nationwide survey include:

Migration away from cable is picking up speed—20% of respondents canceled their cable television subscription within the past two months.

There’s a corresponding move toward streaming services—39% of consumers have subscribed to a streaming service in the past two months (such as Netflix, Hulu, and Amazon Prime Video).

87% of consumers have watched a program, movie or video on a desktop or laptop computer, tablet, smartphone, or other mobile device within the past two months.

39% of consumers say they are likely or very likely to subscribe to The Disney Company’s bundling of Disney+, ESPN+, and Hulu.

73% of consumers say they are annoyed when an ad interrupts a YouTube video. Off those, 58% are most annoyed by the advertiser, by YouTube.

“It’s easy to think the cord-cutting trend might have slowed down, but our research shows an incredible number of consumers continue to move on from cable and dish services,” says Brian Colling, CEO of Colling Media.

Colling continues, “People are choosing streaming entertainment services for the same reason they swapped out home phones for cell phones. Mobile, on-demand, and customized choices triumph every time.”

But with all these new streaming services coming online, will we ultimately pay more for our content than we did when we had cable? Probably.

As content producers roll out their own streaming services they are becoming more restrictive about licensing their popular shows and movies. This could force consumers to subscribe to multiple streaming services to get the full range of content they desire.