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Hot Sauce on Your Oatmeal Is a Thing, According to Quaker Oats

The Quaker Oats Company recently surveyed Americans nationwide to see how they rise and shine….

  • November 1, 2019

The Quaker Oats Company recently surveyed Americans nationwide to see how they rise and shine.

The survey found Americans – more than eight out of 10 – still believe breakfast is the most important meal of the day. Thankfully only eight percent of them would skip their morning shower to eat breakfast.

But half would miss their morning TV show. As for avocado toast, it’s West versus Midwest, with the former saying “avocaDO” and the latter saying “avocaDON’T.” One thing everyone agrees on? The smell of coffee is one of the best wake-up calls.

“As one of America’s leading breakfast brands we like to hear how consumers are looking to bring more flavor to their mornings,” said Robbert Rietbroek, senior vice president and general manager at Quaker Foods North America. “Quaker Oats inspire creativity, so we hope consumers keep exploring all the ways to enjoy oats, whether they enjoy their oats with traditional toppings like fruit and cinnamon or if they like them savory.”

What else did the oat experts at Quaker uncover about regional breakfast trends in the United States?

On the Savory Train: Savory and over-the-top breakfasts are national favorites, but ingredient preferences vary depending on location. Ride the savory train by trying this Everything Bagel Baked Oatmeal that offers a new spin on a classic breakfast staple.

Around the Clock: Breakfast is the most important meal of the day, according to those surveyed, but breakfast foods are also enjoyed at dinner time. Satisfy your breakfast for dinner craving by cooking up a Savory Oat Bowl topped with eggs, avocado and shiitake mushrooms.

Some Like it Sweet, Some Like it Spicy: While classic oatmeal toppings such as brown sugar and cinnamon rose to the top, Americans also enjoy spicing up their oatmeal with ingredients such as hot sauce.

Keep it sweet with this Cinnamon Oatmeal Banana Bread Skillet or spice it up with these Quaker Kale Fritters that feature a yogurt dip made with hot sauce.

To introduce new and creative ways to enjoy the taste and versatility of oats, Quaker partnered with actress and cooking show star Tia Mowry-Hardrict to share her love of oats, cooking tips and a recipe inspired by the tasty morsels uncovered in the survey.