Skip nav to main content.

No Big Deal: Nearly Half of Gen Z and Millennial Respondents Don’t Consider COVID-19 Pandemic Very Serious, Swytchback Survey Finds

A new national survey from Swytchback, a leader in mobile visual surveys, found that nearly a…

  • April 20, 2020

A new national survey from Swytchback, a leader in mobile visual surveys, found that nearly a quarter (23%) of Gen Z and Millennial respondents consider COVID-19 not at all serious, not very serious or mildly serious, and only about half (51%) consider it very serious.

The survey of more than 20,000 men and women between the ages of 16 to 30 years old examines young people’s perceptions of and knowledge about COVID-19, and identifies areas for improved communication and education to help prevent its spread.

The survey was conducted in partnership with Tap Research.

The findings show that many Gen Zers and Millennials continue to have significant knowledge gaps concerning the coronavirus pandemic. Other topline findings from the survey include:

  • More than a quarter (26%) of respondents did not know there is no current cure for COVID-19.
  • 14% of respondents did not know that asymptomatic people can spread the virus.
  • Only 40% of respondents knew that the virus can also sicken 20 to 54 year olds to the point of hospital care.

Despite the gaps in knowledge highlighted in the findings, the free form responses to the survey reflect concern among most respondents, especially for their family members.

Swytchback created and flighted the mobile info-survey in response to the current coronavirus crisis, as companies around the world do what they can to help. Swytchback leveraged its unique ability to quickly engage young people with a visually rich mobile study to address reports that Gen Zers and Millennials are not practicing social isolation, which can lead to severe delays in containment.

The survey simultaneously assesses respondents’ knowledge and educates on best personal practices for preventing the spread of COVID-19, based on CDC recommendations.